Of all the social media platforms that employees may have, their LinkedIn account is the one social media profile they absolutely should include in their email signature. Why should you add a LinkedIn logo to your email signature?
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Dos and don’ts of a LinkedIn logo in corporate email signatures. 
Why should you add a LinkedIn logo to your email signature?. You may be wondering what the impact would be.Īccording to LinkedIn, there are 58 million businesses on the social media platform, making it a powerful network that allows brands to reach both B2B prospects and consumers.Īnd if you consider a recent LinkedIn survey that showed 40% of B2B marketers regard LinkedIn as the most effective channel for driving high-quality leads, the question is: Why would you NOT use the LinkedIn logo for email signature marketing? Let’s dive a little deeper. Now consider we’re looking at adding a LinkedIn button to the email signature. How do they do that? Through the employee email signature. That may be overwhelming on a personal level, but as a marketing tool, email communication remains unbeatable.Įmail allows employees to interact with current and prospective customers, partners, vendors, and industry influencers on a one-on-one basis while driving conversions and distributing content. Probably they have to be stated in exact this way.Research proves that the average office worker receives 121 emails and sends about 40 each day. (Although there are titles like "BA (FH)" (FH meanging Fachhochschule, "university of applied sciences"), which appear sometimes. However, I have never ever seen someone stating the field they received their titles in. So in short, do what your environment does. While many people on this site view many titles as "bragging", not including them can certainly interpreted as an insult to the others - like you are saying "you guys including so many titles are pretentious". (But then again, I am not sure if the commenters suggesting writing "Bob" are serious or joking.) "Bob" in a signature would certainly be viewed as unprofessional and strange. In my view, many people here see a signature (if there is any) as a place where you state your "official" name - and, at least here, this includes your titles. I often see multiple doctor titles and honoris causa titles in signatures. Here in Austria, it seems to be common practise to list all your titles (maybe except for BSc/BA if you have a MSc/MA because people are not so used to these two titles). what your collegues or other comparable people do). Do what is common practise in your institution/region (i.
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